Alcohol
Advertisements for alcoholic drinks must not be directed at under 18s or use scenarios which appeal particularly to under 18s.Copy must not include any personality who has a particular appeal to under 18s. All voiceovers must be, and sound to be, at least 25 years of age. Advertising copy – by content, style or tone – must not encourage people to start drinking alcohol or encourage people to drink more alcohol than usual.

Fireworks
Stores wishing to advertise fireworks must provide an assurance that they are registered with their local authority or local trading standards departments. Advertisements must bear safety in mind, particularly towards children. What they mean by this is that firework companies want people to be safe as these firworks can cause damage to people or property. Some firework companies have sold their products to younger kids who don't have a provisional licence or even a drivers licence.

Weaponary
This is a prohibited category. Weapons can’t be advertised. What they mean by this is because weapons are to dangerous to be used for anything. Even if you are over 18 and have ID it doesn't matter as weapons are to dangerous as it could put people in hospital or in a coffin.